Thirsty for Trends: A Deep Dive Into WaterTok

TikTok has become the go-to social media platform for challenges and trends. The newest trends showing up in feeds involve the world’s most precious resource—water.

We surveyed 1,000 TikTok users and scraped TikToks to learn more about the most popular water trends: #emotionalsupportwaterbottle and #waterrecipe.

Let’s take a deep dive into WaterTok and discover what’s behind these trends.

We all know hydration is essential for physical health, but many people have begun carrying around water bottles for emotional support—but not just any water bottles.

Let’s see which brands are driving the #emotionalsupportwaterbottle trend and the sizes and colors users prefer.

If you’re looking for an emotional support water bottle, TikTok user trends recommended a white, 32-ounce Hydro Flask.

Users also liked the Frank Green and Stanley brands and pink and blue water bottles.

A growing focus on physical and mental health, combined with TikTok’s powerful influencer market, has led to a multitude of health and wellness trends on the platform.

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